SEARCH ENGINE OPTIMIZATION (SEO)
The long-term effects of having solid SEO in place on a website is pretty much undisputed. Some people get frustrated with the unpredictability of Google rankings (we completely understand). However, the visitors that Google sends to you for free can easily equate to hundreds, thousands and even tens of thousands of dollars in “free” traffic.
While good SEO isn’t free, we’ve seen countless examples of websites that get more traffic from Google every month than they get from all other sources.